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Link building is crucial for SEO, especially for off-page optimization. Multiple link-building strategies are designed to help build backlinks. If you desire to rank top on Google then the quantity as well as the quality of backlinks matter. Human errors are inevitable but can damage your SEO. New startups or bloggers need to use software like Linkascope to monitor backlink portfolio of their websites. Even get familiar with common link-building errors to avoid.
Tips to avoid common link-building errors
Linking to websites with a bad repute
Search engines penalize sites that link with illegal and spammy sites. Receiving backlinks from toxic platforms like gambling and porn has to be avoided. Competitive SEO professionals with malicious minds use this black hat technique to hamper multiple sites’ reputations.
Buy or sell links
Never try to buy backlinks from other sites. Search engines can possibly ban your site. Google adores natural links, and it has clearly announced – buying & selling links are regarded as spam and must be avoided.
Rather than link buying, you can BusyFox backlink services. The professionals create engaging guest posts and have them published on relevant, high-domain blogs with a link pointing to your website. It is the best way to earn quality backlinks.
Build Nofollow links
Building nofollow links for targeting Google is not useful but on Bing it is helpful. If you are focused on Google then spend time getting dofollow backlinks. Google clearly announced that they ignore nofollow tags but for a link-building strategy you can get quality dofollow links.
Backlinks from high PR domains
Public Relation is a potent tool to enhance website exposure and digital marketing. Media mentions in some publications pull more weight. A single link for a respected and highly trafficked website will move your ranking on searches. Backlinks from sites with less PR will not help.
However, if you build a lot of high PR links then it may not look genuine. Google has not said anything about this but it is regarded as an SEO myth. Technically getting backlinks from a high PR domain is great but a little variation is also crucial. Links with PR of 4 and more are fine, PR between 2 & 3 is acceptable and PR between 0 & 1 is too low.
Irrelevant backlinks
Quality dofollow link from authoritative sites within a niche is great. Links coming from irrelevant niches add low influence on your PR.
Improper anchor text use
Unoptimized text and using the same link repetitively can damage your link building. It indicates to Google that you are employing a linking scheme. It dents your SEO effort and getting penalized can hamper brand repute and credibility. Add keywords to the anchor text rather than the website URL for better ranking.
Link building errors can have a significant impact on web performance. It is wise to avoid the majority of these damaging errors by hiring a professional website search engine Optimization Company. Bleen is an Australian business directory that connects service providers, retailers, vendors, etc. with potential customers!
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